Free ebook
How to Create a Better Website Experience through Patient Journey Analytics
Learn how to analyze every patient journey on your website, create a seamless website experience for potential patients, and take your healthcare marketing to the next level. Don’t miss this chance for a peek into the secrets of top healthcare websites like Sutter Health, Mayo Clinic, and NYP - so you can always stay ahead of the curve.
Get your free ebook here
With this ebook, you'll learn:
A step-by-step video lesson on analyzing every digital patient journey on your website using free tools. No technical expertise required.
Doing keyword research to understand why patients visit your website.
Mapping pages and elements to improve website navigation, so you never miss a beat in connecting with your potential patients.
Strategies to identify patient personas and their journey stages.
Tactics to optimize web pages for each stage of the digital patient journey, from awareness to decision-making.
Tips from leading healthcare websites, like Mayo Clinic, that excel in patient acquisition.
This ebook reveals the step-by-step process we use to build highly successful websites for our medical practice clients. It’s our secret formula, and you can even use it to test the healthcare marketing agency you've hired for your hospital or practice.
Meet Our In-House Healthcare Marketing Expert
With extensive experience in product management, engineering, and operations in marketing technology, I offer a unique perspective to healthcare marketing. My results-oriented approach and success come from having collaborated with marketers at over 300 companies. I lead Practifly, offering tailored healthcare digital marketing services combined with a website CMS for online success. Our expertise in website design and patient journey analysis makes us your ideal marketing partner.
Swapnil
Executive Vice President at 314e Corporation
Unlock the Full Potential of Your Healthcare Website
Today, your potential patients begin their diagnosis and treatment journey with online research. In fact, around 69% of millennial patients turn to Google for medical advice before consulting a doctor. Your website is often their first stop, whether they’re looking for information or scheduling an appointment. So, it’s crucial to identify their needs and optimize your website to meet those needs. And this ebook teaches you how to do just that - by tracking and analyzing each patient journey.