About 314e
314e is a Best in KLAS Healthcare software company established in 2004 in San Francisco. 314e also has offices in Philadelphia, Bangalore, Jaipur, and Bhutan.
314e’s customers include some of the best healthcare organizations (Academic Medical Centres, Integrated Delivery Networks, Health Insurers, etc.) in North America. We are creating cutting-edge products that improve care delivery using state-of-the-art technologies.
Responsibilities
- Collaborate with internal SMEs and external collaborators to develop critical marketing assets and help execute strategic marketing programs such as paid ad campaigns, blogs, webinars and events, organic outreach.
- Drive strategic content programs for capturing market voice. Showcase data-driven approach towards crafting and leading content marketing strategy.
- Craft compelling pitches, messages, and select communication channels, ensuring impeccable timing for optimal results in different formats.
- Own the performance of the content marketing channel from lead generation and nurture perspective.
Requirements
- 2-7 years of hands-on experience in content marketing, ideally within a rapidly growing B2B technology firm with a focus on the North America market.
- Demonstrated knowledge of content marketing principles, community best practices, and techniques.
- Ability to develop engaging content in both long and short-form that resonates with the target B2B market.
- Understanding of brand, logo, and regulatory compliance, and the ability to liaise with agencies, vendors and creative/design professionals.
- Strong attention to detail and commitment to quality, including proofreading, copy editing and maintaining design consistency.
- A willingness to embrace change and adapt to new strategies on the fly.
- Continually learn the latest platforms, technology, tools, and marketing solutions to enhance workflow.
- Demonstrate a comprehensive understanding of SEO, SEM, Analytics, and Performance Marketing.
- Exhibits exceptional verbal and written communication skills, adept at conveying ideas across all organizational levels.
- B2B product startup experience is essential.